Case Study: Butterfield &Vallis
Butterfield & Vallis Serves Up a Future Proof Solution with Dlvry
Butterfield & Vallis imports, distributes and delivers more than 13,000 skus of food and food related products to a broad range of customers in Bermuda. One of their divisions, The Consumer Products Division, focuses on the distribution of products into supermarkets, grocery and convenience stores by way of 18 sales reps and a fleet of 20 trucks. These field service reps had been using a mobile order entry system that was custom-designed especially for them.
Because the software was designed to be used on laptops and netbooks in the field, current hardware technology was no longer available to support it, forcing the company to look for an alternative solution. Additionally, the legacy system took an inordinate amount of time to synch every day, sometimes 20-30 minutes or more, making it a pain point for all involved.
It was crucial that their sales reps would be able to take new orders on a mobile device in order to get those orders shipped as soon as possible to avoid stock-outs at the store level.
Rich Customer Data in the Palms of Field Sales Reps
Butterfield mobile sales reps needed deep and accurate information, including customer buying history, customer specific pricing, promotions and inventory availability data in order to properly service their accounts. Some of this data was in the existing mobile sales system and some was trapped in the back-oce ERP system. What was needed was a way to integrate the two systems, providing the reps with access to real-time data, making the most of their time and supporting greater efficiency in the process.
A Mobile Solution Capable of Running 100% Off-line
The mobile solution also would need to be 100% capable of running off-line, since sales reps couldn’t always count on a wireless internet connection while inside the customer’s location.
Food distributors typically carry a large assortment of products and B&V is no exception with over 5,000 products in the Consumer Products Division. It is also typical that their customers only purchase a subset of these products in a fairly repetitive pattern. Furthermore, food product sales are driven by customer-specific pricing and promotional orders.
It is critical that the mobile software utilized by the mobile reps would allow them to quickly sort through products and buying history to allow them to have meaningful interactions and upsell opportunities at the point of sale with their customers.
Customer Profile
Butterfield & Vallis has been in business since 1923, and is a leading distributor of food and food related product distribution in Bermuda. Supplying restaurants, hotels, grocery stores, specialty food retailers, convenience stores and more, their 13,000+ skus are representative of some of the world’s top brands. The Consumer Products Division sells 5,000 items and boast a fleet of 20 delivery trucks and a mobile field sales team of 18 representatives.
Business Problem
Their custom-written mobile order entry software was designed to run on netbooks and laptops, and was not supported by new mobile technology. There was a need to upgrade systems to work with newer mobile technology (tablets and smartphones) and their ERP. The solution also needed to be able to run 100% o line because of unreliable internet connections while inside the customer locations.
Solution
B&V contracted Dlvry to implement Dlvry Mobile which was further customized to adapt to B&V’s unique process. The result was an end-to-end software package that would streamline their sales, ordering and reporting processes, connecting with their existing ERP, Microsoft Dynamics GP.
Mobile Devices, Printers and Peripherals
Choose the form factor and device that’s right for your business. jLAN Mobile Sales is compatible with Windows touch screen tablets or Android tablets. To complete your solution jLAN provides support for a variety of printers and bar code scanners.
Customer Profile
Butterfield & Vallis has been in business since 1923, and is a leading distributor of food and food related product distribution in Bermuda. Supplying restaurants, hotels, grocery stores, specialty food retailers, convenience stores and more, their 13,000+ skus are representative of some of the world’s top brands. The Consumer Products Division sells 5,000 items and boast a fleet of 20 delivery trucks and a mobile field sales team of 18 representatives.
Business Problem
Their custom-written mobile order entry software was designed to run on netbooks and laptops, and was not supported by new mobile technology. There was a need to upgrade systems to work with newer mobile technology (tablets and smartphones) and their ERP. The solution also needed to be able to run 100% o line because of unreliable internet connections while inside the customer locations.
Solution
B&V contracted jLan Technologies to implement jLAN Mobile which was further customized to adapt to B&V’s unique process. The result was an end-to-end software package that would streamline their sales, ordering and reporting processes, connecting with their existing ERP, Microsoft Dynamics GP.
Mobile Devices, Printers and Peripherals
Choose the form factor and device that’s right for your business. jLAN Mobile Sales is compatible with Windows touch screen tablets or Android tablets. To complete your solution jLAN provides support for a variety of printers and bar code scanners.